An "order trap" or "subscription trap” is a widespread online practice of misleading sales and marketing in which the entrapped person is given a false picture of what they are buying and committing to. Some subscription traps lure people into subscribing for something, while in other cases consumers are drawn in with a survey, customer research or prize draw.
Usually, the survey before the trap is done in the name of a well-known and trusted company. The survey has nothing to do with the company in question, however. The purpose of the survey is to get the customer to believe that the site is reliable. After the survey, the visitor is redirected to the subscription trap itself.
If you receive a survey or Facebook ad in Elisa’s name while browsing the web, where something is promised very cheap or free of charges, there is a high probability that it is a subscription trap. In a subscription trap, the client is promised a smartphone for €1, for example. The website asks for your credit card number, allegedly to charge you the price of €1. Normal Elisa orders or campaigns never work in this manner. It is easy for the terms and conditions of the scam to go unnoticed, and the visitor may notice that they have signed up for an expensive streaming service with monthly invoices and no way to break off the contract. The visitor never receives the smartphone originally used as a lure.